Explore the blog for tips on creative living, glimpses into my creative process, and design resources for creatives + business owners.
Your Brand Is More Than “Just a Logo”
On my website, I offer branding as part of a comprehensive package that includes a logo suite, brand inspiration, color palette, type system, a style guide and more. But very often, people want to hire me for “just a logo.” But here’s the thing: it’s never just a logo, for both deep and practical reasons.
The Role of Collaboration as a Solo Business Owner
Collaboration has always been a value I uphold with my clients; never condescending or presenting myself as the final authority, but trusting my clients as partners who are the experts in their own business, knowing that they have entrusted me to showcase that through design. But as I move forward mindfully, I realize collaboration comes through also knowing when it makes more sense to trust the professionals in areas I am not strong in such as photography and legal. As service providers, we need to place value in investing in others, just as our clients do with us. Of course there are times when business is lean, but there comes a point where your growth is limited if you don't hand off some of the responsibilities to people better able to manage them so that you can spend more time doing what you're great at and want to be known for.
A Time for Presence: Sacred Simplicity
I've written this sentence (or some version of it) more than once: it's been more than a year since I've been here on this blog. Life has shifted around me, little ones have grown a little less little, projects have come and gone, days have gone unmarked, whole months lost in the flurry of a busy life. I've been craving slowness for awhile, aimed for it many times and achieved it only momentarily. I've often been after balance, but maybe this season is not about slowness or balance, but something else. School is almost out for the year, and requests for summer work are coming in. I'm trying to configure my days into something more than clear divisions of family and business, and that in between where they sometimes blend too much and neither gets the focus it needs.
