The Role of Collaboration as a Solo Business Owner

Collaboration has always been a value I uphold with my clients; never condescending or presenting myself as the final authority, but trusting my clients as partners who are the experts in their own business, knowing that they have entrusted me to showcase that through design. But as I move forward mindfully, I realize collaboration comes through also knowing when it makes more sense to trust the professionals in areas I am not strong in such as photography and legal. As service providers, we need to place value in investing in others, just as our clients do with us. Of course there are times when business is lean, but there comes a point where your growth is limited if you don't hand off some of the responsibilities to people better able to manage them so that you can spend more time doing what you're great at and want to be known for.