About the project: Syntropy Collective was born from the understanding of a solo business owner’s joys and struggles, and the knowledge that the bringing together of ideas, celebration of authenticity, and collaborative work can better elevate our businesses than trying to piece it together on our own. Syntropy’s goal is to calm the chaos of overwhelm and stress their clients often feel.

The brand system incorporates an icon inspired by sacred geometry and natural forms. As a whole, the identity has a soft, organic feel to give it that mature and welcoming look—like a shell that was once perfect now eroded by sand and water. Typography is a mix of modern and expressive with a nod to classic forms to keep from feeling cold. The overall approach is ordered yet warm to give that sense of support and welcoming wisdom.