INTRODUCING THE
Discover Your Brand Kit
What if you could take steps toward your brand vision even before you were ready to purchase a custom brand package? Get equipped with brand strategy and a visual direction, and leave the heavy lifting to an experienced designer.
The Discover Your Brand Kit
$175 Introductory Rate
Take the guesswork out of designing for your brand by starting with clear strategy and vision for your brand.
For any business, it’s important to project a professional and personalized image. Everything from the content on your site, the images you share, and the type you select contributes to your brand. When created intentionally, branding can give you a cohesive image that can communicate your core values and connect with your customer. The Discover Your Brand Kit is a great way to kickstart your branding by providing the tools you need to establish consistency and recognition with your brand, and ensure recognition, trust and loyalty with your customers.
ABOUT THE KIT
getting started
This kit includes the same branding questionnaire I send my branding clients—filled with prompts, exercises, and questions that will take you deep into the WHY behind you and your business, along with WHO you're trying to reach so that we can get to the HOW. Completing this questionnaire will put you in alignment with your core vision and big goals for your business, and it will let me get to know you.
The Process
After spending time reviewing your questionnaire, I'll take it from there and begin my brainstorming and research for your brand. Based on your answers, I'll develop a clear and simple brand strategy, supported with an inspiration board and brand keywords that will help you create consistent designs for your business. We'll go over everything in a 30-minute call, and you'll have the chance to ask any questions about design or your strategy.
The Add-ons
Build out your brand tool kit with strategic design elements to compliment your brand. These are great to build up your visuals as you grow, or to refine and add depth to an already established look.
(Pictured left: a brand vocabulary set for Desk and Design, with marks and mini illustrations to serve as icons and accents.)
Includes branding questionnaire, inspiration board, brand keywords, and a short brand strategy provided based on questionnaire with a video recording to review your strategy (live recording with Q&A optional).
WHAT IS IT, AND WHY DO I NEED IT?
An inspiration board sets the visual tone, look, and feel for your branding. If you've ever created a vision board for goal setting, it's much the same but applies directly to your brand. Paired with brand keywords, it helps you stay in alignment and achieve consistency by developing a brand vision or voice. Your brand is much more than your visuals, but establishing consistency in this area will help build recognition, trust, and loyalty with your customers. During our call, we'll talk about the mood and feel your branding can have, and you'll get a chance to ask questions about how you can apply it.
CUSTOM ADD-ONS
Need a little more in your toolkit to build your brand? I'm offering three exclusive add-ons available at this rate only to brand kit customers.*
COLOR + TYPE | $125 - Custom color and type recommendations based on questionnaire and inspiration board, with hex, RGB, and CMYK color codes and Google font pairings provided. Use these to create consistency in your marketing, web design, and collateral.
Custom Brand Icons (Set of 3) | $150 - A set of three custom icons to match the style of your inspiration board, provided as high resolution PNG and JPGs. These can be used in combination with your type recommendations to create a simple logo, social media profile images, accents, and more.
Custom Brand Vocabulary Set | $175 - A custom collection of marks and mini illustrations tailored to your brand, delivered in high resolution JPG and PNG in the color of your choice. (Available at this special rate through November 30th only!)
*You'll be able to purchase these right along with your initial consult, or if you decide to add them on after, just contact me.
LET'S DISCOVER YOUR BRAND!
Fill out the form below to begin the Discover Your Brand Journey. Select any add-ons you would like to include and we’ll get started! Once I receive your form, I’ll email you an invoice for your selected items, followed by your Discover Your Brand Workbook. After you’ve had a chance to fully answer the questions and complete your workbook, you’ll get a link to schedule your DYB consult call if you choose, where the discovery truly begins! I can’t wait to connect with you.
