brand strategy

for By Theresa + Flora Rose Events

Flora Rose Events By Theresa | Sacramento Wedding Planner | Branding by Nikkita.Co |

"I needed a professional brand for my small business and a personal one for me. Both would have to be high-end, professional, clean, polished; reflective of the work I do. At the start, beautiful visuals were my priority for this project but under Nikkita's guidance, I began to understand that branding goes beyond a nice logo."

— Theresa, Flora Rose Events | By Theresa


The branding for By Theresa is designed to encompass multiple facets, while feeling cohesive and personal. Metallics and blushes are paired with rich black and midnight blue for a dramatic and luxurious feel. The logo comes in various compontents for flexibility across platforms, with an emphasis on hand-drawn script and crisp typography for a feel that is custom and elegant, much like the services provided under the By Theresa brand. The overall look is refined, professional, welcoming, and stylish. 

Event Planner Logo and Branding by Nikkita Cohoon | Detroit + Sacramento Brand Design |

By Theresa and Flora Rose Events needed a design system multi-faceted enough to compliment and provide a platform for an event planning company and a personal blog. The feel is elegant and warm—with a polish and professionalism that Theresa's customers know to expect with everything she touches. Drama is heightened by the contrast of pattern, texture, and color, balanced by simple forms and clean typography and geometric forms. The overall look is beautiful, welcoming, and luxurious.

Keywords: Polished, Elegant, High End, Personable, Beautiful, and Welcoming


Throughout our collaboration...Nikkita was seemingly educating me on the work she does and how best to reach our goal. I [now] have an appreciation for design because I better understand what is involved; Nikkita understands graphic design, use of color and typography, in a way that I don't. She was patient and consistent throughout and as a result, I came away with a brand package that is simply dazzling! Without hesitation I recommend her.

—Theresa, Flora Rose Events


I was lucky to collaborate with Jodi Neufeld Design, who provided web design using the branding package I designed. See all the branding elements in context and read more about the web design process here

Image and web design by  Jodi Neufeld Design

Image and web design by Jodi Neufeld Design