personal (and personable) artist + illustrator
Brand Identity
About the project: Amy Frazer is an artist and illustrator who teachers, illustrates, and is very active in the art world. She needed a brand that is distinctive and playful like she is, with simple iconic shapes that can complement her more detailed work.
The brand style uses iconic shapes, bold and playful graphics, and expressive letterforms. Shape becomes structural to add simplicity and legibility, with flat color to contrast with textured illustrations. The overall look is joyful and distinctive.
Keywords: Bold, Iconic, Inviting, Playful, Simple, Collaborative, Bright, Shape-Driven
Ready to take your brand to the next level?
I offer strategic brand design infused with personality and artful touches so you can have a brand as intentional as your offerings.
Like what you see?
If you’ve outgrown your brand or are too busy doing what you do best to give it the attention it deserves, I can help!
Let’s elevate your brand so it fully expresses your core vision and magnetizes the people you want to serve.
