About the project: Change Manifesto, and its parent brand Angel Change Management is working in an industry that tends to forget is that changing an organization starts with people. And the visual direction for the brand invokes the human as well—where there is structure, there is also softness, where there is clarity there is also warmth.

Using connecting lines that feel energized and structural, with curves, colors, and hands adding a sense of human authenticity, the aesthetic feels grounded yet activated. Subtle touches with type and composition suggest that change is something larger and rooted in the human.